Our Story
Our Story
In the midst of busy daily life, you occasionally crave a "slightly special day" through a meal.
Naruse's Unagi is an eel specialty shop accompanying those everyday moments. We want you to enjoy Unaju more casually, more satisfyingly.
With that vision, we have expanded nationwide while remaining deeply rooted in local communities. We receive many heartwarming comments: "More authentic than the price suggests," or "I love how I can just drop by."
The eel used at Naruse's Unagi features a characteristically moist, rich flavor, achieved through meticulous attention to feed, rearing environments.
Our unique grilling style combines the best of Kanto-style—steamed then grilled for a fluffy texture—alongside the aromatic excellence of Kansai-style.
Tender, fragrant, strangely comforting. That single bowl,
We deliver it today, with all our heart.
Three Delights Delivered by Naruse's Unagi
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【安】
Making Unagi More Accessible
While unagi often carries a luxury image, Naruse's Unagi constantly strives to offer more reasonable prices, ensuring as many people as possible can savor this delicacy. Please enjoy plenty of our delicious unagi.
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【健】
Better Health Through Unagi
Packed with health-boosting nutrients, unagi perfectly justifies its reputation as a stamina food! It offers abundant elements like Vitamin B1 for fatigue recovery, zinc boosting immunity while protecting cardiovascular health, alongside calcium strengthening bones. Achieve greater wellness enjoying our delicious unagi.
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【美】
Enhancing Beauty Through Unagi
Unagi is packed with numerous beauty-enhancing nutrients! It features Vitamin B2 preventing rough skin, Vitamin A promoting metabolism, alongside Vitamin E renowned for cellular rejuvenation, making it a highly effective ingredient for skincare. Enhance your beauty enjoying our delicious unagi.
Naruse's Unagi Dedication to Your Everyday Dining
Premium Quality, Carefully Raised
A Convenient Stop Within Your Daily Life
By opening our shops in residential neighborhoods over bustling downtown districts, we maintain a highly accessible presence. We invite you to drop by casually after work, following your daily shopping.
Consistent Deliciousness Every Single Time
By meticulously standardizing our preparation process, we ensure a uniform flavor regardless of the specific shop, irrespective of the staff member. Despite offering casual accessibility, we make absolutely no compromises on taste.
Sustainable Pricing Through Continuous Innovation
We offer high-quality unagi at accessible prices by utilizing existing restaurant properties, optimizing interiors, alongside running highly efficient operations to minimize setup costs. This embodies our sincere desire: "Making delicious unagi more accessible."
A Chain Loved by the Local Community
Rather than bustling streets near stations, Naruse's Unagi establishes shops in quiet locations close to residential areas. We simply want to remain a comforting presence gently accompanying your daily life.
Despite being a chain, we deeply value creating shops tailored to each specific neighborhood, occasionally receiving comments like "I never realized this was a nationwide chain."
We will continue operating with the utmost care, always aiming to be your familiar, beloved local shop.
Delivering Happiness in Every Bowl
Offering health-boosting, beauty-enhancing unagi more casually, more deliciously. Through our dishes, we aspire to be a place generating abundant joy, countless smiles. We pour our sincere dedication into every single bowl.
Locations
Naruse's Unagi continues its rapid nationwide expansion. Easily locate your nearest branch using our store directory. Enjoy our exquisite unagi, meticulously grilled by our artisans, available across the country. We warmly welcome your visit whenever you are nearby.
